The Howard London Entire Contents to be sold at Auction
Released on: October 10, 2011, 5:09 pm
Pro Auction Ltd
Internet & Online,
Pro Auction of Bath announces an auction of the entire
contents of The Howard Hotel, London’s world renowned five star
establishment, and sister hotel to The Savoy, to be held on the 25th &
26th October 2011. The entire contents will go under the gavel over a
two day auction and will encompass everything at the premises, from the
189 luxury bedroom contents to the designer inspired guest areas,
including the bar, foyer areas, library and the fully fitted award
winning restaurant. Day two will see the sale of the fully equipped
kitchens, housekeeping administration areas on the 26th October 2011.
The sale will be live from The Howard Hotel premises, and webcast over the internet
via the Bidspotter platform. Viewing is available to the public on Monday 24th
October and prior to the sale commencing each day at 10.30am on Tuesday and
The event offers both the hospitality industry and design specifiers an unrivalled
opportunity to purchase the contents of this first class hotel at a fraction of new
replacement cost. The property, has recently had an extensive, high end designer led
refurbishment over the last 12 months; which was completed within the last 3 months
with many items and areas in first class order and not fully “worn in".
Items of note include the contents of the luxurious 189 hotel rooms and suites, the
recently refurbished contemporary and sophisticated Mauve Lounge & Bar, Temple Place
Restaurant and the Library Lounge, plus the well equipped conference facilities. The
contents of lobbies, offices, modern fully equipped kitchens, together with
crockery, cutlery, soft furnishings, boilers and generator, laundry equipment,
housekeeping and back of house are to be included within the sale.
In total, there are over 1,300 lots - constantly upgraded mostly within the last 12
months, to meet the requirements of a five star hotel of the Howard’s position -
included within the sale. A new lounge & bar, library and associated facilities,
only completed and opened within last 3 months are within the sale particulars.
Further, the newly refurbished conferencing spaces installed within the last 6
months offers an opportunity to acquire “as new” condition equipment immediately
available at the sale. With the inclusion of the modern gas boilers, generator and
comprehensive maintenance plant & equipment, lighting and stores area lotted the
sale is set to appeal to a wide audience of operators, developers and designers.
Mark Flynn of Pro Auction comments: “The auction allows operators to trade up when
aspiring to five star standards, the sale presents a rare opportunity to acquire
quality assets quickly and cost effectively given such a large newly refurbished 5
star hotel, only becoming available because of site redevelopment. It is possible
for bidders to buy the entire contents of the bedrooms with three types of
accommodation schemes to attract a variety of buyers and scales of purchase,
accommodating the quality of a classic 5 star while also tempting the cutting edge
design led operators”.
Along with the new modern and sophisticated designer bar and lounge areas, as well
as the huge collection of designer fixtures and furnishings throughout, this sale
would appeal to buyers in search of individual packages or within this rare
opportunity, the chance to set up a new designer hotel at a fraction of the cost.
This is one the biggest auction sales of an entire five star establishment and the
event is expected to attract significant interest.
The two day auction takes place at The Howard, London Temple Place, London WC2R 2PR
via two rostrums commencing at 10:30am. The auction will also be available via a
live webcast. The viewing takes place from 8.30am-4.30pm on 24th October 2011.
Online bidding is possible through www.bidSpotter.co.uk Catalogues are available
by calling (44) 01761 414000 or via a down from the auctioneers website.
Contact Details: Mark Flynn. Pro Auction Limited, Unit 5 Midsomer Enterprise
Park, Radstock Road,Bath BA3 2BB 01761 414000,F: 0845
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