LBi & bigmouthmedia Publish A Christmas Countdown
Released on: September 14, 2011, 2:20 pm
Industry: Internet & Online
To help retailers effectively plan for the Christmas spike in
trade, which typically accounts for around 20-30% of the industry’s
annual sales, global digital marketing and technology agency LBi and
its media arm bigmouthmedia have published 'A Christmas Countdown:
Getting your online business ready for the holiday season', a
joint insight document which provides best practice advice and
recommendations on how to plan and execute an effective Christmas
The agency, which works with clients including Boots, Cath Kidston and Play.com, has
developed a detailed month-by-month timeline packed with advice on how to best
utilise online channels in the run up to the festive season.
Phil Gripton, MD at LBi and bigmouthmedia, said: "Last December there were 2.1
billion UK visits to online retail websites in the UK, with 44% of Britain's online
adult population spending more online than in the previous year, pushing the total
value of online purchases to £2.8bn. This was in spite of the gloomy economic
situation. The Christmas period is therefore vital to the health of a retailer’s
bottom line, and with the digital media landscape constantly evolving, it’s
important that retailers embrace the latest trends and techniques, which are
featured in our insight document.
"We will continue to help our clients maximise their potential in the peak periods
through challenging plans and assumptions, bringing the best practice and ideas to
the activity and pushing hard to maximise opportunities. It’s an exciting time to
work with our retail clients and our guys love the thrill of it."
To download the full A Christmas Countdown report visit http://www.bigmouthmedia.com/brains/.
About LBi and bigmouthmedia:
LBi is a global marketing and technology agency, expert at blending strategic,
creative, media and technical expertise to build business value. It helps companies
of all shapes and sizes decide what's next for their business - and then it takes
them there. Along with its media arm bigmouthmedia, LBi defines and executes
transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds
TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways. Across its 24
offices in 16 countries, there are more than 1,800 digital specialists collaborating
with brands to enrich people's lives via service design, branded content, mobile,
CRM and social media. LBi also sets the pace in digital display, search engine
usability and web analytics.
There are many things that make LBi unique, but if the company had to choose one it
would be its ability to bring together diverse teams of experts to suit any brief.
The company calls this blending, and it's the reason why all types of organisations
- from famous global businesses to disruptive start-ups - choose LBi to help make
their brands desirable wherever, whenever and however people choose to engage with
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