Missguided Dressed For Success At Online Fashion Awards
Released on: February 17, 2011, 6:00 am
Internet & Online
Fashion Etailer Missguided has won ‘Best new Etailer’ at the
2011 Drapers Etail Awards.
Missguided took the honour ahead of illustrious competition such as Very
(very.co.uk) and Glam Boutique (glamboutique.co.uk).
Since its launch 18 months ago, Missguided has offered a fresh and vibrant product
range, including leading brands and a wide range of party dresses, which is regularly updated to create constant appeal among
fashion-conscious womenswear shoppers. Its reputation for affordable, up-to-the
minute style, packaged together with tips and advice, has made it the ultimate
online shopping destination in its sector.
Lakestar Media, Missguided’s online marketing agency, has worked with the etailer to roll out an effective Search
Engine Optimisation strategy and develop a robust Affiliate Marketing programme.
These strategies, together with a strong offline campaign, have facilitated firm
relationships with key media titles, helped to keep the brand at the forefront of
shoppers’ minds, and contributed to the tangible results that impressed the Drapers
Founder and Chief Executive of Missguided.co.uk Nitin Passi commented: “We set out
to offer something fresh and vibrant for the trend-conscious shopper and, as this
award testifies, have rapidly established Missguided.co.uk as a leader in its
“We will continue to innovate throughout 2011, delivering all the best runway and
celebrity-inspired looks at affordable prices, extending our beauty range and
developing new ways to offer our customers an easy but exciting shopping experience
Neil McKay, Lakestar Media’s CEO said “This is a very exciting time for Missguided,
and we are extremely proud to be their digital marketing partner. We are looking
forward to helping them go from strength to strength in the future”.
Press information: Sara Bagley Tel: 0161 874 7210 or email@example.com
Notes to editors:
Lakestar Media is a digital marketing agency based in Manchester and London.
Established in 2007, Lakestar delivers a mix of services which include search engine
optimisation (SEO), social media, pay-per-click (PPC), affiliate marketing, display
advertising and news feeds for its clients.
Further information on Lakestar Media can be found at www.lakestarmedia.com
Contact Details: Sara Bagley 0161 874 7210
3rd Floor MacLaren House
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