Facebook Mobile Developments Benefit Both Business and Consumer According to SEO Experts QueryClick.com
Released on: November 05, 2010, 9:24 am
Industry: Internet & Online
Facebook Yesterday launched a series of developments to its
mobile operations in a bid to capitalise on the growth in mobile
internet access. The increased market presence of internet via mobile
is especially important for the expansion of Facebook in the developing
world, where the nouvelle connected are typically leapfrogging desktop
access and moving straight into the world wide mobile web.
The primary improvement has been made in relation to the recent development of
Facebook Places, a tool which allows Facebook members to share their whereabouts
with other Facebook Friends. The revelation of Facebook Deals has heralded a new
era in the interaction of mobile users with participating retail or hospitality
Speaking on the increased proliferation and significance of mobile internet access,
SEO company QueryClick.com said:
“While desktop search has actually fallen approximately 15% YOY, mobile search
traffic has risen some 247% over the course of the past 12 months. In this respect,
businesses cannot afford to ignore mobile web access, especially 'mobile' mobile
web access, in which users on the move are now able to locate the best deals near
their ever-changing locations.”
By 'checking-in' to one of many stores, restaurants, and other businesses, users
are rewarded with relevant vouchers, discounts, and deals based on their location.
The vouchers received by users are then presented to the nearby venue in return for
a discounted service or product. For consumers this strategy obviously offers a
valuable reward for their online participation, whilst businesses are able to
promote their services on a new level, as well as keeping track of their success
throughout this marketing scheme.
SEO Experts QueryClick.com are well aware of the
benefits of data tracking for the development of any business, and praised the
capacity of the Deals tool to track their claim rates, and thus determine the
relative success of their 'Deal'.
Facebook's head of mobile business, Henri Moissinac, commented on the benefit of
the application for developers. He said:
"Augmented-reality apps like Layar will be able to visualise deals in real-time
around a user's location."
In addition to the Facebook Deals app, other improvements announced were the single
sign-on function, in which users will only have to enter a username and password
once when utilising a range of third-party mobile sites which support Facebook's
sign-on credentials, and the introduction of the new 'Groups' and 'Places' tools
on the iPhone and Android platforms.
Also discussed during the unveiling of these developments, was the likelihood of a
Facebook phone reaching the marketplace. Mark Zuckerberg, acknowledging the
growing rumours surrounding the issue, delivered a resounding no to the idea,
insisting that Facebook are fully focused on developing their mobile web presence.
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
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