FCA Launch New Website Addressing The Shortage Of UK Foster Carers
on: March 02, 2010, 8:39 am
Foster Care Associates
Industry: Internet & Online
Foster Care Associates (FCA), the UK's leading Independent
Fostering Agency (IFA), has launched a new carer-focussed website to
step up its campaign to recruit new foster carers throughout the UK.
With a current shortage of up to 10,000 foster carers in the UK, FCA decided to
enhance their online activity as part of their extended recruitment drive.
The new site provides potential foster carers with a guide to all of the
considerations a foster carer may face, as well as developing into a general
fostering-focussed information resource. Geo targeting has also been introduced to
ensure intensive focus on the main cities across the UK.
Kevin Smith, Online Manager at FCA said: "As part of our online strategy, we've
conducted extensive keyword research to identify what fostering-related terms people
are typing into the main search engines. We want to make sure that FCA appears in
the search results for all generic fostering related terminology. This website
allows us to do that. It also confirms our position as a market leader in the foster
The new website also boasts a postcode search tool so that foster carers can find
their local office, a glossary of the main terminology relating to fostering
extended detail about the different types of fostering placements and services
delivered, an informative video library and an FAQ section.
"We appreciate that potential foster carers want to learn more about the local
support services available in their area, and new features on the website such as
the postcode search tool allows us to do that," said Marie-Louise Allred, Marketing
Manager at FCA. "We expect it to become a valuable resource in addressing the
shortage of foster carers across the UK."
Moving from a Local Authority based website (where the key focus was to promote
FCA's fostering services to Local Authorities across the UK), the website now
provides a guide for potential foster carers and existing foster carers, as well as
helping Local Authorities and Health Trusts to access information.
About Foster Care Associates:
Foster Care Associates (FCA), part of the Core Assets Group Ltd, is the UK's
leading Independent Fostering Agency (IFA) with offices operating throughout
England, offering fostering in London and fostering in Birmingham, as well as Wales, Scotland and Northern Ireland. Working in partnership with 180
Local Authorities and Health Trusts, FCA aims to provide 'quality care in a family
setting' for over 2400 foster children who are looked after by FCA’s 2100 foster
FCA Central Services
Saxon Business Park