State Of The Art Approaches to Digital Asset Management Implemented By DPCI
on: December 07, 2009, 1:43 pm
Author: Database Publishing Consultants, Inc.
Industry: Internet & Online
Every modern business has an online presence and that Internet
connection requires having a website. If the site is not search engine
optimized it will not receive traffic. First impressions do count in
cyberspace – if the website is not interesting enough to catch and hold
a visitor’s attention, the result will be a loss of sales. One way to
brand a company and to add interest to a site is through such things as
logos, videos, audio, still and stock photos and images, and other
forms of content. But in a short period of time this arsenal of content
adds up and if it is not properly organized in an effective digital
asset management system, time can be wasted in searching for,
accessing, and updating content.
New York, NY, December, 2009 – DPCI works to assist companies with increased speed
and functionality in updating online content. An online presence is an absolute
requirement of every modern day industry, corporation, business, and organization.
But simply having a website does not guarantee visitors to the site. In fact, there
are several things that must be in place before visitors can even find a website
easily. Perhaps the most important concern is that of search engine optimization.
This is a method of utilizing appropriate keywords and phrases in the correct way to
get noticed by the search engines. A good ranking with search engines helps to
ensure that people in need of a particular service or product will find the right
Another important part of having a positive online presence is having interesting
content that keeps visitors coming back. This is sometimes done through the use of
photos, videos, audio, logos and other branding materials. As a company grows and
develops new products and services, the more of this digital content there is to
manage. Obviously the digital asset management is a vital component of any content management system.
Depending on IT personnel to handle this responsibility is how some companies tackle
the job. However, this is not the most efficient use of this personnel’s time. While
it takes them away from other tasks that they are better suited for the content
management system they may decide to incorporate is likely to be less effective than
other options available. Any digital asset management system implemented will place
more responsibility on marketing professionals and content experts and less on IT
Before deciding on the appropriate digital asset management system, DPCI performs a
thorough evaluation of a company’s existing infrastructure. This is done to
determine if building upon or extending the existing environment is a viable option.
With over 10 years of business and a team of experts, DPCI is able to implement a
modern approach to creating, managing, interpreting and delivering content. Their
state of the art approaches to organizing staff, improving processes and
implementing sensible technology to support content management system needs can make
the difference between a company’s optimal success and mediocre stability.
The team at DPCI has a collective knowledge with wide experience in implementation
of CMS platforms. A full service shop experience is offered; DPCI truly knows how a
web content management system should work in various business environments. Some of
the services include business analysis, project management, product integration,
extended programming, training and support.
DPCI was incorporated 10 years ago. In ten years time Database
Publishing Consultants, Inc.’s expert consultants have expanded their already
extensive knowledge about what makes the perfect content management system. Whether working with a museum or a large
corporation, DPCI can easily implement a digital asset management system that
allows even non-technical personnel to become producers.
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New York, NY 10036-1518
Phone #: (800) 818-2905