BT Brings Video Marketing To Small Businesses
on: December 09, 2009, 1:17 pm
Industry: Internet & Online
BT Tradespace, the UK's first business social networking
site, has launched Version 2.0 of the social business network to enable
small businesses to create and use video and other social media tools
to market themselves and grow their businesses online.
With research revealing that people spend longer on websites with video*, BT
Tradespace will give small businesses the tools and
advice they need to easily record and upload video content onto their online profile
to display products and engage with customers. Internet video is also on the rise and is
predicted to be over 60 per cent of all consumer internet traffic in the next three
Members of BT Tradespace will be given a special offer when purchasing a range of
video camcorders. Businesses can get further information at http://flip.bttradespace.com
The complete revamp of BT Tradespace introduces a range of new features to ensure
that small businesses can extend the reach of word-of-mouth online, get noticed by
customers through influencing their search engine rankings and create more sales on
and off the web.
Ivan Croxford, general manager of Digital Marketing Services at BT Business, said: "Online video advertising is continuing to grow as more and more people are using
engaging video content to help get their unique personalities across online. We are
now giving businesses on BT Tradespace a simple, effective way to market themselves
Tradespace V2.0 will offer further benefits to small businesses to help grow their
online reputation and establish stronger relationships with their customers,
partners and suppliers. These include the addition of BT ServiceSmart, a new
customer service tool designed to help members improve their customer service.
Customers can ask questions or report a problem so that businesses can resolve any
queries through the community.
Members can also use keywords for every item they add to their online profile, which
helps them to achieve a higher ranking on search engines allowing consumers to find
them more easily. Additionally, businesses can track visitors to their BT Tradespace
profile using Google Analytics.
Croxford, added: "More and more small businesses are boosting their online presence
in an effort to increase their turnover. BT Tradespace is all about making online an
accessible and effective sales and marketing channel for businesses, helping them
grow their customer base and in return their business."
Other benefits to members of BT Tradespace include online fans, testimonials and
business recommendations and BookItNow, which allows businesses
selling services to accept appointments in just a few clicks. Secure transactions
using PayPal will also be available to enable businesses to quickly set-up an online
store using both images and video
to display goods and services.
Businesses using Tradespace will have access to more than 4.2 million stock photos
and illustrations so businesses can personalise their online profiles and now also
have the opportunity to set-up or join communities to connect with others, share
ideas and get advice on a diverse range of topics.
Notes to Editors:
*BT Tradespace research shows that visitors spend longer on a seller site with video
than one without (59% spend 5+ mins v 15% normally)
**Cisco Visual Networking Index 2009
BT is one of the world’s leading providers of communications solutions and services
operating in 170 countries. Its principal activities include the provision of
networked IT services globally; local, national and international telecommunications
services to our customers for use at home, at work and on the move; broadband and
internet products and services and converged fixed/mobile products and services. BT
consists principally of four lines of business: BT Global Services, Openreach, BT
Retail and BT Wholesale.
In the year ended March 31, 2009, BT Group’s revenue was £21,390 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and
encompasses virtually all businesses and assets of the BT Group. BT Group plc is
listed on stock exchanges in London and New York.
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